Here in Japan, Kit Kat is known for it’s interesting flavors and innovations. Crazy Japanese Kit Kats have kind of slowed down a bit lately (I personally think Häagen-Dazs stole their R&D team, with their crazy flavors like Rose and Sakura ice creams.) Recently, however, a new challenger came to the fore–the Baked Kit Kat!

Apparently these Kit Kats have been specially formulated to be baked, and the helpful video warns not to attempt to bake other Kit Kat products. I plan on testing that as soon as possible, but I do have to say these baked up nicely.

As you can see, you unwrap the treats and pop them in the oven for a few minutes, which basically causes the sugars to caramelize and the chocolate to melt a bit. It adds a nice complexity of flavor to what would normally be boring old Kit Kats (especially the white chocolate based pudding flavor, which is nice, but a little bland.)

The instructions suggest using a toaster oven and baking for two minutes, but I just used the regular oven at 220°. It also took about ten minutes, but I started them from frozen, which helped keep their shape.

They were ever so slightly overdone (and kind of ugly, honestly,) but absolutely delicious–just the right balance of crunchy and melty. I let them cool a bit, but ate them when they were still warm. I may never eat regular Kit Kats again! (Ok, that’s a lie, but these are brilliant.)

What do you think, would you like to bake Kit Kats? Should I compare by baking some regular Kit Kats as well? You know, for…uh…science?