This little guy appeared on my desk at work yesterday as a belated birthday treat! My first time at my visit school since the day, and I can’t believe my lovely coworker remembered, let alone went to the effort. So cute, so delicious.
On a related note, I’m currently taking a Coursera course on Luxury Marketing, and the topic this week is “What’s Trendy in My Town.” It’s safe to say Gunma-chan is very trendy, with this little pony mascot currently ranked number one in the YuruKyara Gran Prix, the national cuteness competition for mascots.
One thing that I really like about Japan is that while cuteness is often seen as childish in the US, it’s often embraced unabashedly here. Samantha Thavasa’s designer handbags include a Disney line, grown men wear stylish character shirts, and fabulous little cakes with raspberry mousse and macaron hats are available in fancy bakeries. Love it!
Fun fact: Gunma-chan’s brains are delicious.