I could tell you that this is Matsu, one of the members of Super Mega Badboy Boyband EXILE. I could tell you that his hair and costume is referring to Osomatsu-kun, the title character of the iconic, long-running manga turned anime. I could even tell you that Chip!Chop is a product of the Meiji chocolate company, of chip shaped cereal pieces sandwiching a thin layer of chocolate filling.
But does any of this really matter?
This commercial is bizarrely compelling and slightly disturbing, and yet I can’t put my finger on why…Though I’m quite sure this Oso/Matsu would make an excellent boyfriend for the lovely Kyary Pamyu Pamyu (whose new album Moshi Moshi Harajuku was released today! Exciting!)
But, yes. The power of Chip!Chop compels you! Dance. DANCE. Chippu choppu…